Gelmor Lace Designer Visit | The Lingerie Journal

“When you see something like [Gelmor’s] showroom, the artist in you comes out.” – Helen Sánchez.

In a sunlit showroom Helen Sánchez drapes a strip of black, corded Chantilly lace over a dress form’s shoulder. As it settles into place, embroidered flowers stand out against the torso’s fabric.

Helen takes a knee and guides the Chantilly down across the mannequin’s belly. Satisfied, she lets go and picks up a sample of un-corded lace. The difference between the two is the details on one are outlined by hand using a heavier thread or cord, giving the flowers’ outlines a darker, three dimensional look.

Gelmore Lace Designer Visit

Helen rolls the fabric down the opposite shoulder matching placement so that undulating lace patterns mirror each other. “I believe that covering more is sexier.” muses Helen. “With my garments there’s a lot of coverage and a hint of lace is enough. To me, that’s sexy.”

Gelmore Lace Designer Visit

A pinch near the bust brings the two strips together and, for a few seconds, my mind’s eye stitches together a bodysuit or the start of a luxurious camisole. Whatever Helen wants to ultimately create, she’s in the right place – Gelmor Lace in New York City.

“When you see something like [Gelmor’s] showroom, the artist in you comes out. You have all these colors and brushes that you want to play with. That’s how I see it. You just want to dive in and start creating.” said Helen of her first visit to Gelmor.

Helen Sanchez visits Gelmor Lace

For brands who want to learn more about Gelmor’s product, the company offers Lace Packets (printed visual samples) to qualified designers.

As you walk into Gelmor, you’re surronded by racks of lace, tulle and other samples. It’s an oasis of beauty for lingerie designers and anyone who appreciates lace, especially French Lace. The company is one of the few US importers of lace qualified to carry the prestigious label “Dentelle de Calais-Caudry”.

Gelmor Designer Visit

Gelmor Designer Visit

Gelmor’s showroom houses over 200 patterns and several hundreds of yards of lace.

Guiding Helen were the company’s principles Marilyn Jacques and Hillary Hofer who provided a tour of the showroom, presented samples, talked about Gelmor Lace’s history and explained how they work with artists like Helen.

“Designers will not find this selection anywhere. Most importantly, we have it all in stock. Almost anything they find, they can take it with them right away.” said Marilyn. “And we welcome everybody. No account is too small for us.”

Gelmor Lace Designer Visit

Having no minimums and accommodating a designers’ hectic schedule by not making appointments mandatory is what drew Helen towards learning more about Gelmor and encourages her to stop by again. She also encourages other designers to stop by Gelmor.

“[Designers] shouldn’t be afraid of new materials or cautious of buying lace because it’s more expensive. You’ve got to think about the story behind something like Chantilly lace. A customer can totally buy into that because you know you’re buying something special and something beautiful.” said Helen. “There’s still beauty out there and there’s still room for designing and creating and feeling good about something. To me, I felt very accomplished when I walked out of [Gelmor].”

Learn more about Gelmor Lace


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